The communication strategy underlying the project, not only of Ellipse but of the general image of the company, arises from the need to enhance the products through the structuring of a brand image as a vehicle for characterization capable of guaranteeing quality, personality, and vocation of the products.
Therefore, all the technical-stylistic choices applied up to now, from the restyling of the logo to the creation of the new catalogs and the new graphic layout of the website, have been designed to highlight the quality and personality of the products.
In the field of visual communication, parallel to the constant work of structuring and strengthening the brand identity, we must consider the opening to a more empathic communicative approach: no longer solely focused on the products, but aimed at placing the potential customer at the center of the business.
Today, it is no longer the products that guarantee the development of a company, but rather the communication of the whole world of ideas, attitudes, and languages capable of involving people emotionally by evoking the values of the brand.
Therefore a communication strategy capable of fueling the development of a broader narrative destined to provide the appropriate tools to intercept the ever-new needs and at the same time open new relationship channels and new market views.
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